MineshSingh
Digital Intelligence Engineer
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UX/UI · Web Dev · AI Solutions

ENGINEERINGHigh-ImpactDigitalINTELLIGENCE

Twenty years across web, data, and AI — building things that work, advising on things that matter, and helping organisations think more clearly about their digital systems.

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Introduction

Twenty Years.
One Obsession.
Build It Right.

With more than 20 years of experience across marketing, design, development, and digital systems, I help organisations create digital products that are both usable and technically sound.

From UX/UI design through to development, analytics infrastructure, dashboards, and AI-powered automation, my focus is always the same: build systems that work, scale properly, and support real business outcomes.

02 — Foundation

Experience
Highlights

20+

Years Market/Advertising Experience

Spanning marketing, advertising, design, development, and digital production at every level.

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Web

SaaS & Mobile Applications

Designing and building websites, web platforms, SaaS products, and mobile apps for modern businesses.

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Data

Analytics & Measurement

Implementing Google Analytics, Tag Manager, conversion tracking, and performance dashboards.

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AI

AI & Automation

Developing AI chatbots, automation workflows, and agentic systems that improve operational efficiency.

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03 — Disciplines

What I Do

01

Digital Products

UX/UI design and full-stack development for websites, SaaS platforms, and digital products built to perform at scale.

02

Analytics & Dashboards

Implementing analytics systems and custom dashboards that turn raw data into clear, actionable business intelligence.

03

AI Automation

Creating AI chatbots, automation workflows, and agentic systems that streamline operations and scale teams intelligently.

04 — Bytes

Tutorials, Scripts
& Thinking

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Digital Thinking7 min

AI Is Not Just for Big Business — Here's What It Can Do for Your SA SME

Most South African small business owners think AI is expensive, complicated, or built for corporates. It is none of those things. Here is what it is actually doing for SMEs right now — saving time, cutting costs, and winning more business.

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Digital Thinking6 min

Why Your Johannesburg Business Isn't Showing Up on Google (And How to Fix It)

If someone searches for your type of business in Johannesburg and you don't appear, you don't exist to that customer. Here's why it happens and what you can do about it — without spending a fortune.

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Tutorials8 min

Server-Side Tagging in GA4 — Why It Matters and How to Start

Browser-based tracking is losing signal fast. Server-side tagging routes measurement through a server you control, reducing ad blocker impact and improving data accuracy.

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Scripts & ToolsInteractive tool

UTM Parameter Builder

Build clean, consistent UTM tracking URLs. Inconsistent UTM naming is the leading cause of messy campaign data in GA4.

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Experiments6 min

Building n8n Workflows with Claude via MCP — First Look

n8n-mcp lets you build automation workflows by describing them to Claude. Here is what that actually looks like in practice, where it is genuinely useful, and where it still falls short.

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Digital Thinking6 min

5 AI Tools South African Small Businesses Are Actually Using in 2026

Past the hype, these are the tools SA business owners are using day-to-day to save time, produce better work, and run leaner operations — with real use cases and honest assessments.

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